On retail

Our retail philosophy is based on experience. A comfortable setting to see and touch, assisted by informed choice from a vast product range.

The retail environment influences the way our comfort products are perceived and experienced by customers. We like to design the environment ourselves. Our exclusive showrooms bring comfort to life.

Equipping our sales people to help customers find the best product for their unique needs and budgets. One tool in our kit is the Digital Sales Tool, an advanced assistant that smartly suggests how a store executive can guide his customer to optimise value for themselves and the company.

Sheela Foam’s investments in Furlenco expand its scope into the every room of the home, with a complete range of furniture and comfort products, along with appliances. The retail spaces inspire purchase on a variety of terms for the young householder.