On moving

From the factory floor to the showroom shelf, our products move in an orchestrated, complex logistical scheme. Its responsiveness and efficiency maximises the value we generate.

Over 250 distribution points are strategic hubs from where spokes connect to all markets in any given region across the country. Owning the process is key to making the network responsive, making sure products are on shelves quicker. 72% of distributors receive their orders within 24 hours.

Logistics begins at the plant. 12 plants cover the whole country. The warehousing, palletising, and the few yards to the loading bay are the starting moments of a smooth operation.

Waiting to serve at the last leg of logistics is one of our 20,000 retail touchpoints in India. Very few brands in the country have a presence like ours.