Versatile and vibrant brands

Our portfolio is united by the theme of comfort and wellbeing. With the home as a base, they flow into more technical areas. Yet as a group they straddle opposites. Business and consumer, mass and luxury, from natural ingredients to space age materials. The established, mature ones and the speedy, feisty flyers. It’s a buzzing landscape, in three continents. At home, everywhere.

Sleepwell is the comforting voice of assurance and stability in a noisy marketplace of shouted product claims, and most recognised brand. Its visibility and access mark it out. It commands a premium at every price level, representing a step up for the conscious buyer.

It is the mature innovator, patiently perfecting its product. Nudging an aspiring nation to value, discern and expect comfort. With superior retail and sheer wealth of choice, it guides each individual to the mattress best for them.

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Kurlon is India’s leading brand in the south and east of India markets, where natural materials are preferred. It is valued and trusted by millions of customers, and is India’s second most recognised mattress and home furnishing brand. It promotes the idea of exuberance arising from the experience of comfort.

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Furlenco is Sheela Foam’s presence in the new age of rented and newer models of owning home comfort products and appliances. It is a fast growing, tech-based startup preferred by the young and the restless—those on their way and don’t want long commitments to weigh them down.

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Joyce Foam is Australia’s leading foam maker. It is a technology forward company, and was the first addition to our international family. Joyce innovations focus on producing unique and high-performance foams. Like Interplasp and Sheela Foam, Joyce Foam also uses the latest Variable Pressure Foaming (VPF) technology and shares a commitment to environmentally sensitive manufacturing.

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Interplasp is a tech-driven PU foam maker from Spain, and is Sheela Foam’s first step into the European markets. Interplasp is highly invested in technology, continually innovating in foaming, but also trans-European distribution systems. It is very concerned with the environment, developing foam free of harmful chemicals. Interplasp exclusively uses Variable Pressure Foaming, the world’s cleanest foam technology, and recycled polyols (a raw material for foam).

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