Vision and realisation

Comfort has many faces. We build and nurture businesses that harness material science and design to address each of them. On the back of an integrated system of sophisticated manufacturing, logistics and retail.

Sheela Foam is a remarkable story of vision and enterprise across three generations.

We design and make our own products, from many raw materials to the last stitch or screw. We orchestrate their movement to the markets, and retail them in spaces we control.

This integrated design is an article of faith, as we deliver on our mission to support and restore our customers through work and rest.

This design conserves value across the chain from shopfloor to the shop and makes innovation viable. It’s at the root of why we’re comfortably ahead.

Our brands share these immovables; they design, make, move and retail the products that customers rely on.

More than a marketable product, we care about how well products perform their function to support, relax or pamper our customers—more than being ‘good enough’.

The only way we can do that is to design, develop and manufacture, from the laboratory to the product offered at our stores. The more we do that, the better our business. All our brands share this focus on the details of their product.

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24 hours—that is the most any Sheela Foam product will travel before it reaches the store. Our dense, highly optimized network of over 12+ plants in and 250+ distribution points for different verticals across the country is a system we’re proud of.

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Helping people buy better is helping people build better lives. Creating the environment and giving customers the information to choose. To appreciate the nuances of comfort and stimulate us to innovate.

We brought the concept of exclusive retail to the home comfort products sector in India with Sleepwell retail centres. Today, our store network has over 5500 exclusive outlets and a total of 20,000+ touchpoints across India.

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Our founder, Mrs. Sheela Gautam was a social worker and parliamentarian who envisioned an India that sleeps in comfort. We strive to bring that vision as close to reality as possible, each day. A mattress for every Indian is one way in which our Chairman has articulated this thread of thought.

her story

A team with foresight and the ability to navigate the upcoming decade of growth in a fast changing landscape forms our core leadership. A board that enjoys wide respect for nurturing relationships and a track record of high governance standards.

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